Don't expect the Greeks to be the first to embrace new trends. Greeks are big on traditions. All Greek Streetfood serves authentic recipes from Thessaloniki, Greece to Birmingham. At All Greek Streetfood they appreciate the little things. Because they believe that these are actually the big things in life. The greatest luxury is time. Time for the sun to ripen the tomatoes. To go offline, be with friends, your parents, go out and enjoy real conversations. One of the core values of the brand is: approachable, the Greek are famous for being welcoming and sympathetic towards others. We wanted to reflect this philosophy with our design so we choose to create “food personas” related dish names: The Classic Greek, The Sleek Greek, The Big Greek, The Cheesy Greek and The Veggie Greek. Each Greek has its own hand drawn face that we use in the menu and counter signing. We got inspired by Mediterranean tiles and Greek bistro to come up with a fresh colour palette. We also developed a custom font inspired by hand painted Greek bistro signs. All of it resulting in a identity bathing in Greek traditions but with a modern twist.