True Colours Agency was asked to help with the repositioning, concept & redesign of Acquire, a private personal assistance company that provides pa services for women in high-end corporate positions. We re-named the company to AssistHer, re-positioned them in the market and elevated AssistHer’s brand identity and message, emphasizing the importance of harmony, empowerment, and holistic well-being in the lives of ambitious women. We designed a logo, graphic identity and website to reflect the premium lifestyle and core values of the brand.