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Restaurant Morris & Bella just opened their doors in the Spaarndammerbuurt, a part of Amsterdam that has so much to offer: the beautiful design and architecture of the Amsterdamse school, museum Het Schip and all the little independent shops and restaurants. We created their typographic logo to blend in and contribute to the look & feel of the street. "It starts with vegetables" at Restaurant Morris & Bella, so when they asked us to design their new graphic identity, we started with vegetables too and created an identity inspired on the beauty of vegetables: examining them, slicing them open and creating these 4 prints: A closer examination; A network of fibres; Individuality; and Microscopic beauty. We designed their graphic identity using REAL vegetables, but made sure no vegetables were harmed during the making of this design.
