Proxima

Our studio was asked to position and design a new brand identity and website for Proxima: a start up in tailor-made business development. Proxima means “the next” in Spanish and that is exactly what they do: help your company take the next step! Sustainable and stable business growth that takes your company to the next level. In the saturated landscape of business accelerators, growth hackers and lead generation and sales companies, the challenge was to position this start-up in such a way that we take them out of the shadow of pushy sales companies and give shape and color to the benefits of sustainable growth in a contemporary design concept that feels friendly, accessible and holistic. We created a new corporate identity consisting of a logo, typography and a series of illustrations in a sunny color palette to strengthen the brand story.