On the Albert Cuyp Market, right in the middle of the Pijp, you'll soon be welcome in one-bedroom hotel "The Albert Room". The fading adds on the buildings around were our inspiration for creating the typography. For locals the market with it's flowers, pickles and exotic fruit & veg are iconic. This and the master Albert himself inspired this old-meets new-school logo. The branding we created for The Albert Room emphasizes neighborhood storytelling by highlighting the local heroes with some humour. "Stay Local" is easy because the old market has much to offer.