Ropedancing

True Colours Agency was asked to design the brand identity and visual world of Ropedancing—a unique fusion of rope jumping and dance that is all about energy, self-expression and movement. We developed a colorful and dynamic identity that reflects the rhythm and flow of Ropedancing, where every “Bounce Per Minute” (BPM) coincides with the beat and every jump becomes a dance. Ropedancing is more than a sport; it is a movement that brings people together, breaks down boundaries and builds a community where fun, freedom and empowerment are central. We translated this vision into a powerful visual identity, a dynamic logo and a graphic style that embraces the energy of movement and music. We also refined the brand message and created a web design that breathes the vibrancy and inclusivity of the Ropedancing community. This is rhythm. This is expression. This is Ropedancing.