citizenM Playing Cards

Our studio was asked to create a new concept and design for citizenM’s playing cards, made available at their hotels for guests to use and purchase. As we both say it, ‘art belongs in our lives, not tucked away in musty galleries’. So, inspired by art periods such as pop art and contemporary art, and referring to great names such as Andy Warhol and Roy Lichtenstein, we brought a bold and colourful new look for the deck of playing cards. The designs were also applied throughout a few deliverables ideas, such as pillow cases and notepads. Our design concept takes inspiration in citizenM’s own mobile citizens categories, with each card suit representing one category: business (spades), cultural (hearts), fashion (diamonds) and party (clubs) citizen, and how they can be portrayed through the brand’s lenses. Using citizenM’s logo as the base point, we also designed a colourful statement M print to be applied on the back of the cards, as well as throughout other deliverables.