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Welcome to Yuan’s Hot Pot: the hottest (s)pot in town! Big pots filled with spicy delicious broth bubbling away on the streets have been a familiar sight in Chengdu for a long time. Founded in the capital city of Sichuan province in China that is famous for it’s spices, hot pot started back in the days as a simple but popular street food. For their introduction to the European market they decided to open up shop in Amsterdam, for which we were asked to create additional brand elements that will help introduce the concept to the new Dutch target audience, proudly showing the colorful contemporary art and food scene of Chengdu to Amsterdam.
