Empourium

True Colors Agency was asked to create a new brand and design concept for a wholesaler where you can find everything you need to make spectacular drinks, from taps and bar tools to ready-made cocktails. Their mission? To provide you as a catering entrepreneur with everything you need “to put on a show”. At Empourium they raise the bar just a little bit higher (in every aspect) and ensure that every customer has an experience of the same premium quality and taste without the need for extensive preparation, which is useful in times of staff shortages. By translating their mission into the new design concept, we positioned the brand as the ringmasters of a grand experience, where every drink is a performance. Just as the ringmaster commands the circus, we strive to create the stage where the show can be “poured” (hence the name Empourium) and every drink is a showstopper.